Match buyers to projects
Show each buyer the projects that fit what they’re looking for, first.
All case studies
Design system · Marketplace · Marketing website
Reunion Marketplace: clean energy tax credits, traded with confidence.
Reunion is the leading platform for clean energy tax credits, connecting Fortune 1000 buyers with the developers behind solar, wind, storage and advanced manufacturing projects. We designed the marketplace where those deals begin. When Reunion moved its web app from Bubble to a custom build on ShadCN UI, we extended the design system with custom components made for the marketplace. We also helped create Reunion’s marketing website.
The result
The marketplace behind $8B+ in transfers.
- $8B+
- in tax credits transferred by Reunion since 2024
- 100+
- transactions, ranging from $10M to $1B+
- 45 days
- on average from signed term sheet to close
- >95%
- deal close rate on signed term sheets
Reunion has been featured in
The challenge
From a Bubble MVP to an enterprise marketplace.
Reunion’s first web app was built on Bubble, which got the marketplace in front of buyers and sellers quickly. As deals grew into the hundreds of millions and buyers came from the Fortune 1000, the team decided to rebuild it as a custom product on ShadCN UI.
The marketplace had to carry a lot of information without feeling heavy: credit types from §48 ITCs to §45X AMPCs, technologies, delivery dates, risk, pricing and compliance, across many projects at once. And the two sides of the market needed different things from the same product.
The new build had to:
Give sellers a clear view
Keep every submitted project and its status in one place.
Make projects decision-ready
Answer a tax team’s questions about terms, risk and price at a glance.
Scale with the team
Give developers components they can reuse, on top of ShadCN.
Onboarding
Two sides of the market, one sign-up.
Buyers and sellers answer a few targeted questions when they sign up, so the marketplace knows what they’re looking for before they see a single project. Then they land straight on a dashboard built for their side of the deal: the same frame, with a different job.
- Step 1Sign up as a buyer or a seller
- Step 2Answer targeted questions
- Step 3Land on a personalised dashboard
- Step 4Explore projects and express interest
Buyer
A shortlist, ready on arrival
- Lands on
- Recommended for you: projects that match the preferences they gave at sign-up, which they can change any time in account settings.
- Can
- Bookmark and share projects, save searches with email alerts, and express interest or schedule a call.
- Designed for
- Finding the right credits fast, and comparing them with confidence.
Seller
Every listing, in one place
- Lands on
- Your projects: every project they’ve submitted to Reunion, with status badges like Sold, New or Accepting bids.
- Can
- Share their projects and follow how each one is moving through the marketplace.
- Designed for
- Keeping track of listings without chasing Reunion for updates.
Shared by both: recently viewed projects, recent project updates and market news, in the same layout, so moving between the two sides never feels like a different product.
The product
Every project, decision-ready.
Design system
ShadCN at the core, built out for the marketplace.
Reunion’s custom build runs on ShadCN UI. We kept its foundations, from type and spacing to form controls, dialogs and toasts, and contributed custom components for everything a tax credit marketplace needs that a general-purpose library doesn’t have. There are more; here are a few.
One brand colour, used with intent
Reunion’s deep green marks primary actions and selected states. Red is kept for a few things that need attention: sold projects, bookmarks and errors.
Status you can read
Every badge pairs an icon with a word: Sold, New, Accepting bids, Under exclusivity. Nothing relies on colour alone.
Tags that scan in seconds
Match, technology, credit type and delivery date each have their own icon, so buyers can compare cards without reading every line.
Built once, reused everywhere
The same project card appears on dashboards, search, saved projects and related projects; the sidebar and tables carry over to the PWA product.
Marketing website
A public face for an enterprise audience.
We also helped Reunion create its marketing website, reunioninfra.com: the first stop for Fortune 1000 tax teams and clean energy developers, long before they sign in. It explains how tax credit transfers work and presents Reunion’s track record and its compliance offering, in a design language that matches the product.
From the client
Working with the team has been fantastic! They bring a keen design eye and empathy for the user into every design they create. We have really appreciated their attention to detail that we otherwise would have missed during the design process and value their perspective on design/layout best practices when crafting both product and website pages. We will continue working with them for our design tasks and I would recommend them to any organization needing quality design work.
Alex MelehyProduct & Engineering, Reunion — Exited Founder
Designing for high-stakes decisions?