Founding MVP
Zero-to-one design, from first concept to a launch-ready v1.
All services
Who we solve for · For Impact-Driven Startups
From first idea to flagship product.
For founders going from zero to one, and for enterprises launching a new flagship product. We design data-heavy products, platforms and software that people actually want to use, whatever the industry.
Why it matters
Big mission, small runway.
Impact-driven teams rarely have time to waste. You need a product that proves the idea to users, funders and your board, and you need it without building the wrong thing first.
We bring the product thinking and design craft of a senior in-house team, from the first interviews to a launch-ready product, so you can ship with confidence and keep momentum.
What’s included
What we bring.
Flagship launches
New products for established organisations, designed to sit next to what already works.
Data-heavy UX
Dashboards, profiles and reporting that make complex data easy to act on.
A team that stays
Fractional and retainer support after launch, so the product keeps improving.
How it works
Test every assumption, then build.
- Kick offInterviews
- Stage 1Research, UX & discovery workshops
- Stage 2 · Go / no goTesting
- Stage 3UI design
- LaunchTesting & handover
Work in this area
Proof, not promises.
EdTech · 0-to-1
FlowMo
$600K
raised from VCs for the in-app LMS we designed from zero to one.
Read the case study
Social impact · Enterprise
Resultbook
2nd
flagship product for Vera Solutions, connecting impact investors with NGOs.
Read the case study
Clean energy · Marketplace
Reunion
$8B+
in tax credits transferred through the marketplace we designed.
See the work
Ways to work with us
Flexible engagement, senior people.
Fractional
Senior product design and leadership inside your team, part-time, for as long as you need it.
Advisory
Focused guidance at the decisions that matter: audits, roadmap reviews and design critiques.
Retainer
Ongoing design and product support with a team that already knows your product.
FAQs
Good questions.
Do you only work with nonprofits?
No. We work with any team building for impact: startups, social enterprises, NGOs and enterprises launching a new product. We're industry agnostic.
We already have a product. Can you still help?
Yes. We also design flagship launches for established organisations and run UI/UX overhauls for products already in market.
Do you work with our developers?
Yes. We design with your engineers from day one and hand over a design system and components they can build from.