Discovery
User interviews, workshops and a clear definition of the first version.
All services
What we design · Founding MVP
A first version worth launching.
Zero-to-one product design, from first concept to a launch-ready v1: research, UX, UI and a design system your engineers can build from. The goal is a product people actually want to use, and one you can sell.
Why it matters
Build the right thing, first.
The most expensive MVP is the one nobody needs. We test ideas, strategy and assumptions at every stage so what you launch is aligned with what users actually need.
As an MVP, 0-to-1 design firm, we build on proven UI components rather than reinventing them. It helps ship faster and shortens the time to market.
What’s included
What you get.
Flows & wireframes
Multiple user flows, tested before any pixels are polished.
UI & prototype
Custom branding and UI, with clickable prototypes for users and investors.
Design system
Components your engineers can build from, on top of proven UI libraries.
How it works
Test every assumption, then build.
- Kick offInterviews
- Stage 1 · Demo dayResearch, UX & discovery workshops
- Stage 2 · Go / no goTesting
- Stage 3 · Demo dayUI design
- LaunchTesting
Work in this area
Proof, not promises.
EdTech · 0-to-1
FlowMo
$600K
raised from VCs for the in-app LMS we designed from zero to one.
Read the case study
Social impact · Enterprise
Resultbook
2nd
flagship product for Vera Solutions, connecting impact investors with NGOs.
Read the case study
Clean energy · Marketplace
Reunion
$8B+
in tax credits transferred through the marketplace we designed.
See the work
Ways to work with us
Flexible engagement, senior people.
Fractional
Senior product design and leadership inside your team, part-time, for as long as you need it.
Advisory
Focused guidance at the decisions that matter: audits, roadmap reviews and design critiques.
Retainer
Ongoing design and product support with a team that already knows your product.
FAQs
Good questions.
How long does an MVP take?
It depends on scope. We'll give you a realistic plan after a first call and a short discovery.
Do you build the product too?
We design it and work side by side with your engineers. With spec-driven tools like Kiro, Cursor and Claude Code, and Replit for rapid prototypes, we can also turn designs into working prototypes fast.
Can you help us raise?
We design products investors want to invest in. FlowMo, an MVP we designed, went on to raise $600K from VCs.